Some of our friends told us to have a look at the platform www.7tm.at and we did. We also took a look at a few of the more than 50 shops that are part of this unique marketing concept. What is ’7tm’ all about? Well, this platform exists since 2008 and was established to target creative, playful and curious consumers, consumers that want something special when it comes to buying fashion & design … which they get if you look

Like every year in September the Austrian capital strikes a pose as fashion designers, buyers and fashionistas rush to the Museums Quartier for the MQ Vienna Fashion Week, presented by Vöslauer. Fashion shows, exhibitions and parties provide a chance for national and international designers to show their latest creations and mingle with Vienna’s beautiful people. This year the MQ Vienna Fashion Week takes place from September 14th-18th for the third time and shows a large variety of designers from Austria

This week we dedicate our part ‘Interview’ to the founders of NELOU. Why? Because we like the idea of creating a ‘fashion village’ and because they focus on Austrian designers, giving them the opportunity to position themselves and their products via the platform www.nelou.com. How did we get in touch with them? They were one of our partners at the Lake’s Fashion Days this year and did bring us some great designers. As they are very creative which you will

Normally we write about The Ring, Vienna´s Casual Luxury Hotel, we post an interesting interview or write about things that happen in Vienna or in Austria, this time we want to share the upcoming “World Bodypainting Festival” which takes place in Pörtschach at Lake Wörthersee from June 27th – July 3rd, 2011. Why you may ask yourself? Well, easy to answer, Lake´s – my lake hotel & spa is official partner hotel of this event. The World Bodypainting Festival, this

1. Who are you? My name is Viktoria Egger. I am the creator of Modeltalk, a blog about models and fashion for german speaking countries and the blogger of „Fashion Air Trip“, a small blog I started some months ago about fashion in different cities. During my study in Economics and working in several creative companies I have found myself fascinated by fashion & photography as well as a huge interest in Online & Social Media Marketing. Working some times

We already wrote about the upcoming fashion event at Lake´s – my lake hotel & spa called ‘Lake´s Fashion Days’ a few weeks ago on our blog, now it’s time to present to you the final program including the various side events. We have been able to get more than 40 designers from Austria, Slovenia, Germany & Italy for this event, which means that we will have close to 40 shows. Special shows are the shows by ‘Tiberius’ and ‘ep_anoui’

After 2 successful ‘Fashion Blog Lunches’ with 2 great designers (September 2010 and January 2011) Maria Ratzinger of Stylekingdom and Viktoria Egger of Modeltalk confronted us with a great designer: Eva Poleschinski with her label ep_anoui for April 2011. The ‘Fashion Blog Lunch’ took place on April 9th@The Ring, Vienna’s Casual Luxury Hotel and again was a great success! After the lunch at the restaurant at eight all participants ‘disappeared’ into the ‘Ring Suite’ and Eva Poleschinski had the chance

From May 11th until May 15th 2011 the Lake´s Fashion Days will take place in Pörtschach, Carinthia, Austria. Lake´s – my lake hotel & spa, opened in 2010, will organize a unique fashion show at the breathtaking lake Wörthersee. 4 DAYS PACKED WITH FASHION FROM AUSTRIA, GERMANY, ITALY AND SLOVENIA More than 30 designers from the area around the Alps and the Danube – Austria, Germany, Italy and Slovenia – will present their fashion during 4 days. The collections shown

- Who are you? My name is Claudia Rosa Lukas, I am the co-founder and the main force behind the online presence of AUSTRIANFASHION.net. – What do you like about what you do? Thinking of simple ideas and making them big. – What don’t you like about what you do? Seeing simple ideas get complicated. – Please tell us about AUSTRIANFASHION.NET and your goals. Initiated by a group of independent fashion designers, AUSTRIANFASHION.NET was launched in September 07 as a

In September 2010 we started with a new initiative called ‘Fashion Blogger Lunch’ at The Ring, Vienna´s Casual Luxury Hotel. The idea was brought to us by Maria Ratzinger from ‘Stylekingdom‘ and Viktoria Egger from ‘Modeltalk‘. The 1st lunch was more or less part of our cooperation with the MQ Vienna Fashion Week 2010 and turned out to be very successfull, logically we decided to also have some ‘fashion-dedicated’ lunches in 2011. The 2nd lunch took place on January 15th,