On Monday, March 15th, 2010 the event ‘Vienna Awards for Fashion & Lifestyle’ will take place at Hall E of the Museums Quartier in Vienna. This year prominent persons and outstanding achievements in 12 different categories within the fashion and lifestyle industry will be awarded.
International glamour will be given to the event due to the performance of Kiera Sunshine Chaplin. Topmodel from Ireland, grandchild of Charly Chaplin and great-grandchild of Eugene O’Neill, Nobel prize laureate in literature, will fly directly

The Gucci name conjures up images of designer handbags, world-class fashion shows and exclusivity. Their clothes and accessories are found in the wardrobes of the rich and famous – and longed for by the rest of the world. But behind the glamour and opulence lies a family with an astonishing history. In her astounding book called “Gucci Wars“, Jenny Gucci, a one- time “Gucci wife”, reveals what is was like to live in the dangerous world of what was once

1. Who are you?
I’m from Hamburg, late twenty something, and always looking for new and individual styles. I love fashion, traveling, my Mac, the ocean and mountains – the higher the better. My motto is “Bah!” (a funny word I picked up accidentally from an African language), it means something like “ACTION! GO! GO! COME ON!” And this is exactly the way I live and work – life’s just too short for boredom. My favorite dream would come true if

Lifestyle at the highest level, this is what the 1st “Kneissl Star Lounge” does promise. It was opened on 7th October, 2009 in the heart of the capital of Tyrol, Innsbruck. More than 350 guests attended the opening event. Aesthetic sophisticated … no, more fastidious design at a prime location: Maria-Theresien-Strasse 2, the myth of the brand, which is above all and an ingenious gastronomical concept create an atmosphere that definitely makes you feel comfortable. And again it is confirmed:

What are the reasons for organising a fashion event like the MQ VIENNA FASHION WEEK?
Austria has a very creative designer scene. At the MQ VIENNA FASHIONWEEK the designers have the chance to show their knowledge and creativity. Buyers, designers but also fashionistas have a place to share ideas and interact. We are very pleased that we are partners with the MuseumsQuartier Vienna and the quartier21/MQ, to realize this unique project. We are sure that it will benefit our fashion and

Not only Flair Mondadori – Austrias first international fashion magazine – was thrilled by the success of the H&M Flair Fashion Night which took place on August 20, 2009, also the invited guests, of which I was one. In cooperation with Hennes & Mauritz the re-opening of the most exclusive shop in Vienna, Austria was celebrated. This shop is located in the former building of the ‘Kaufhaus E. Braun & Co’ on the famous ‘Graben’ in the city center. I

On August 12th I attended the introduction of the US-based company Anon Optics at project space at the Wiener Kunsthalle. It was a nice party, actually a combination of party, pop-up exhibition and fashion event, really ‘funky’. Every guest got the opportunity to try the new sunglasses of Anon Optics and wear these throughout the evening. Also pictures were made and these were put on a large wall. Apparently the sunglasses of Anon Optics and very well known in the

1. Who are you?
My name is Heidi Gregor, and i am a woman that loves beauty of people and things.
I`ve gone through several professional stages in my life to find myself now in my dream job that seems to be my mission.
I am a Personality and Communication Trainer and Coach, specialised above all in Style Coaching.
2. What do you like about what you do?
I am obsessed with beauty and I love to work with people and bring out the best

1. Who are you?
I’m Michael Quester, the owner and designer of CASSIDA luxury fashion (www.cassidashop.com) and have launched my first independent fashion line in 2008. The design background is the powerful and decadent roman empire with all it’s luxury and glamour. I’m austrian and our headquarter is located close to Vienna.
2. What do you like about what you do?
I love the creative part of my job and the satisfaction seeing people on the street wearing my designs. As all designs

At the 8th November MTV Music & Style in partner with Nokia Trends Lab & Electronic Beats present the event of the year for all music & fashion victims at the Ottakringer Brauerei. The following acts can be enjoyed:
Floor
Sander Kleinenberg
Sarah Main
Tom Snow
Dessous show by Palmers
Alte Technik
Abel Riballo (ESP) & Kid Chris (D)
Sua Amoa (Vocals)
Live: Eric Tyrell feat. Carl Avory (Vocals)
Gerstenboden
Original Sounds of SA Trinxa/Ibiza
Interaktive Zone
For more info see Flyer.
The MTV Music & Style night is co-sponsored by The