Some of our friends told us to have a look at the platform www.7tm.at and we did. We also took a look at a few of the more than 50 shops that are part of this unique marketing concept. What is ’7tm’ all about? Well, this platform exists since 2008 and was established to target creative, playful and curious consumers, consumers that want something special when it comes to buying fashion & design … which they get if you look

1. Who are you? Axel Herrmann, self-employed product-designer and the person behind ajiDesign, which is a design company focusing on culinary themes respectively on cuisine and food related themes. My aim is to design tools or concepts that help to increase the enjoyment of dining or to create something that can be regarded as a materialisation of culinary pleasure. 2. What do you like about what you do? I like the creative diversification and the possibility to meet interesting people with

Boutique and design hotels are still a hot trend in hospitality. Guests do search constantly for that unique hotel, either by design or by size, either as it is run by Bulgari, Missoni or Armani, either by the number of good reviews, either by the fact that these hotels offer facilities, services and special events that larger chain hotels do not offer. From 2 stars to 5 stars, these boutique or design hotels provide their guests with the ultimate experience.

This week we dedicate our part ‘Interview’ to the founders of NELOU. Why? Because we like the idea of creating a ‘fashion village’ and because they focus on Austrian designers, giving them the opportunity to position themselves and their products via the platform www.nelou.com. How did we get in touch with them? They were one of our partners at the Lake’s Fashion Days this year and did bring us some great designers. As they are very creative which you will

1. Who are you? We are Mountain&Soul! A Life Style Hotel in the Zillertaler Alps, with a different meaning of the way in gastronomic, than the old school Hotels in Tirol. 2. What do you like about what you do? We like to give our guests a very relaxed atmosphere, where they can feel like in their own livingroom in our house, in a stylish and modern way with cool eatch different rooms, with a very good restaurant and a

- Who are you? My name is Claudia Rosa Lukas, I am the co-founder and the main force behind the online presence of AUSTRIANFASHION.net. – What do you like about what you do? Thinking of simple ideas and making them big. – What don’t you like about what you do? Seeing simple ideas get complicated. – Please tell us about AUSTRIANFASHION.NET and your goals. Initiated by a group of independent fashion designers, AUSTRIANFASHION.NET was launched in September 07 as a

After a successful cooperation with the “MQ Vienna Fashion Week” in 2009 we decided to become their official hotel partner again this year. This fashion highlight is organized by “creative headz“, an innovative team with a vision to organize a fashion event of international standards.  This year (September 22th – 26th) guests enjoyed fashion shows by Michel Mayer, Anelia Peschev, Gebrüder Stitch, Rona Bastanoglu, Gina Drewes, Marcel Ostertag, Lena Hoschek, ep_anoui, Andreea Tincu and many more designers. Several side events

Look at every 1st row at a fashion show and what do you see? Stars, fashion journalists, fashion purchasers. Yet the internet is about to change, no revolutionize this industry. Fashion never was that close to the individual consumer as today, where tools like laptop, mobile applications or iPad give ‘fashionistas’ the opportunity to immediately distribute text, images and fashion movies throughout the web. Online auctions, movies on Youtube, images on flickr, trading via eBay, online shops, a booming part

1. Who are you? Arianna Roscioli, General Manager of the Ripa Hotel Rome. 2. What do you like about what you do? That I never get bored about my job and can meet many people, I am very curious, I like to write and speak to my guests both resident and prospect. 3. What don’t you like about what you do? Tripadvisor. 4. Please tell us about your hotel and your aims with it? Since its conception Ripa has strived

A nice car? No, that is too simple. A fast car? Yes, definitely! A unique car? Good question … perhaps still too simple. The idea behind the premium car brand Infiniti was to create an entirely different kind of car for an entirely different kind of driver, and this idea is proven to be successful. They looked deeply into the rich Japanese heritage, especially the Japanese aesthetic known as ‘Adeyaka’, a concept containing the notions of grace and vibrant sensuality,