Being a top model she wore designs of the boutique Etoile in the early 60’s and brought fresh air into the Viennese society. Together with Mr. Noever she founded the legendary Section N in 1971 and with this initiative she positioned urban design on a very unconventional way, from lamps and furniture from Achille Castiglioni or Marcel Breuer to styrian felt shoes and ethno-fashion from Asia. The exceptional collection of Katarina Noever can now be seen at the Wien Museum from February

You could ask yourself, why posting something about lamps? Are lamps interesting to post about? Lamps in particular could be interesting but we think the ‘brain behind’ the lamp itself is far more interesting. We met with ‘Doris Darling’ a couple of weeks ago in a small bar at the 2nd district in Vienna … and after a small chat we immediately said that we should promote her on our blog, creative as she is … 1. Please try describe

Since 2009 the event Vienna Awards for Fashion & Lifestyle has got a fixed place in the Austrian fashion calendar, next to events like Modepalast, MQ Vienna Fashion Week and the Festival for Fashion & Photography. In the past international VIP’s like Tatjana Patitz or Kiera Chaplin have ‘mixed’ themselves with the big names in the Austrian fashion industry and celebrated an evening full of glamour and lifestyle … no doubt to see some big names again this year. On March

Hunting faces, blogging, street styles, summer of fashion, Vienna, fashionable technology, lifestyle information platform … a few terms we will most probably hear at a private event organised by TEDx Vienna and Notorious Mag on March 28th, 2012. ‘Fashionistas’, bloggers and ‘notorious fashion minds’ will meet each other, not only to spread some ideas on fashion in Vienna and/or Austria but also to talk about innovation in the Austrian fashion market. Speakers will include Yvan Rodic (Facehunter), Daniela Enzi (Deputy

Coincidently we met with Liane Seitz of The Fashion Squad, a ‘cross-over-agency’ for brand lobbying within the fashion industry, when we were looking at the event ‘Vienna Fashion Night‘ and talked to her. We found this platform very interesting, hence we discussed some interesting new projects and also offered her the opportunity to introduce herself and The Fashion Squad on our blog. Enjoy a ‘life full of fashion’ … or could one say ‘shoes’?? 1) Please describe yourself in just

We came across a totally new hotel concept that was launched in the pulsating city of Amsterdam in December 2011. The concept of ‘a hotel with rooms dressed as models’, allows each room to be treated with the same independence as a human model. Through this vision the street pavement becomes a catwalk, lights and tables are no longer seen a simple ornaments but as ‘body accessoires’, creases and pleats aren’t fabric features but structural forms. Hotel The Exchange, in

Finally Vienna has it: a free design and/or shopping guide in 2 languages (german & englisch). Not only developed for tourist but also for ‘WienerInnen’ that are looking for the real tips: small individual fashion shops, design ateliers, concept stores for lifestyle, design and fashion. 56 shops divided at 11 districts are represented in GUIDED. The guide is small, handsome, easy to use and has a great ‘look & feel’. If you are looking for GUIDED but cannot find it: GUIDED

In 2012 we might probably redesign our website and whilst we were talking to several web agencies and explained our web strategies one of these agencies wanted to know more about the strategies of our blog. When we explained why we do post interviews with regards to fashion designers and fashion bloggers they asked us why we did not yet approach ‘Notorious Mag‘ … to be honest, this blog was new to us, now not anymore, as we could get

Some of our friends told us to have a look at the platform www.7tm.at and we did. We also took a look at a few of the more than 50 shops that are part of this unique marketing concept. What is ’7tm’ all about? Well, this platform exists since 2008 and was established to target creative, playful and curious consumers, consumers that want something special when it comes to buying fashion & design … which they get if you look