Some of our friends told us to have a look at the platform www.7tm.at and we did. We also took a look at a few of the more than 50 shops that are part of this unique marketing concept.
What is ’7tm’ all about?
Well, this platform exists since 2008 and was established to target creative, playful and curious consumers, consumers that want something special when it comes to buying fashion & design … which they get if you look at the different shops and locations, they all provide the feeling of being special and individual for consumers.
It is not simply ‘retailing’, no, it is an initiative where clustering fashion & design, being together but also being individual, city branding and local ‘area’ consumption come together.
The website www.7tm.at shows not only all the different shops, the shop owners and their concept & products, it also offers special ‘shop tours’, a blog and different recommendations from various people from the ‘scene’.
This platform promotes, together with the Vienna Tourism Board, the Austrian National Tourist Office and some selected hotels in Vienna 58 attractive and individual shops and stores.
Of course we searched through the web 2.0 to see if there are similar concepts around the globe … it seems that ’7tm’ is really unique, we could not find any comparable platform…
Plan this in for your next trip to Vienna and have a look yourself, you will not get disappointed …