Boutique and design hotels are still a hot trend in hospitality. Guests do search constantly for that unique hotel, either by design or by size, either as it is run by Bulgari, Missoni or Armani, either by the number of good reviews, either by the fact that these hotels offer facilities, services and special events that larger chain hotels do not offer.
From 2 stars to 5 stars, these boutique or design hotels provide their guests with the ultimate experience. The majority of these hotels also operate totally individually and can do things bigger ‘chain hotels’ sometimes cannot do. They experience with social media, start partnerships with luxury brands, start with their own application or twitter all over the place.
As we operate our own blog we thought it would be nice to show you some of our ‘competitors’, hotels that also run a blog.
The Drawing Room
The first hotel blog we want to share with you is that of The Greenwich Hotel in New York. This hotel, part of Leading Hotels of the World, offers its guest 88 rooms and suites of which no two are alike. Their blog is called ‘The Drawing Room’ and tells about cultural wanderings through The Greenwich Hotel, Tribeca and beyond.
Another interesting and very popular hotel blog is called ‘Happy Hotelier’ run by a Dutch guy called Guido van den Elshout. We already met him a few years ago and he is what we call a ‘passionate social media hotelier’ of The Haagsche Suites in The Hague, Netherlands. His blog seems to be very popular if you look at the number of comments on his postings and the way his blog has been set-up.
The third hotel and accompanying blog we want to share with you is RUMOR, the Las Vegas Boutique Resort. It looks like a great hotel featuring great stylish suites (Premium Oasis Suite, what a name!) and they operate an event blog where you can read about numerous events they have done.
The Kursonia boutique hotel in Florence, Italy literally will leave you speechless, especially when you read their blog … the goal of this blog is ‘to experience Florence from the inside’.
May Fair Hotel Blog
The traditional May Fair Hotel in London is not a typical boutique hotel although their overall ‘look and feel’ does tell you a different story, their blog is wonderful, great images and telling you all about what is ‘in’ in London.
The number of hotels starting with their own blog is slowly growing and if you look at how these blogs are operated you can see that every hotel has defined their own strategy to ‘catch’ their guests … it is definitely not a must to have a blog but it might help you to create more awareness in the virtual world about your hotel, give it a try …