Boutique and design hotels are still a hot trend in hospitality. Guests do search constantly for that unique hotel, either by design or by size, either as it is run by Bulgari, Missoni or Armani, either by the number of good reviews, either by the fact that these hotels offer facilities, services and special events that larger chain hotels do not offer.
From 2 stars to 5 stars, these boutique or design hotels provide their guests with the ultimate experience. The majority of these hotels also operate totally individually and can do things bigger ‘chain hotels’ sometimes cannot do. They experience with social media, start partnerships with luxury brands, start with their own application or twitter all over the place.
As we operate our own blog we thought it would be nice to show you some of our ‘competitors’, hotels that also run a blog.
The Drawing Room
The first hotel blog we want to share with you is that of The Greenwich Hotel in New York. This hotel, part of Leading Hotels of the World, offers its guest 88 rooms and suites of which no two are alike. Their blog is called ‘The Drawing Room’ and tells about cultural wanderings through The Greenwich Hotel, Tribeca and beyond.
Happy Hotelier
Another interesting and very popular hotel blog is called ‘Happy Hotelier’ run by a Dutch guy called Guido van den Elshout. We already met him a few years ago and he is what we call a ‘passionate social media hotelier’ of The Haagsche Suites in The Hague, Netherlands. His blog seems to be very popular if you look at the number of comments on his postings and the way his blog has been set-up.
RUMOR
The third hotel and accompanying blog we want to share with you is RUMOR, the Las Vegas Boutique Resort. It looks like a great hotel featuring great stylish suites (Premium Oasis Suite, what a name!) and they operate an event blog where you can read about numerous events they have done.
Florence Blog
The Kursonia boutique hotel in Florence, Italy literally will leave you speechless, especially when you read their blog … the goal of this blog is ‘to experience Florence from the inside’.
May Fair Hotel Blog
The traditional May Fair Hotel in London is not a typical boutique hotel although their overall ‘look and feel’ does tell you a different story, their blog is wonderful, great images and telling you all about what is ‘in’ in London.
Avenue Hotel
Last but not least, the blog of the Avenue Hotel in Copenhagen, they write about events in Copenhagen, events at the hotel, great!!
The number of hotels starting with their own blog is slowly growing and if you look at how these blogs are operated you can see that every hotel has defined their own strategy to ‘catch’ their guests … it is definitely not a must to have a blog but it might help you to create more awareness in the virtual world about your hotel, give it a try …
1 Comment
I remember in the inception of the internet revolution that fellow hoteliers either scoffed or disbelieved that the internet would ever influence their business. Some were reluctant to accept it and some saw it as more of a nuisance because it required more desk time and less time on the floor where they should be.
How far we have come and it is imperitive to keep up with trends and blogging is now another medium for hotel marketers to sell themselves. It doesnt really take a lot of time to wrtie a blog and in fact it is a very enjoyable and therapeutic exercise whilst you are shouting about your establishment for the world to hear and see.
Try it. There are many platforms to blog on!
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