If photographers contact us and ask us if we are interested in doing a shooting of a specific fashion label, we usually focus on The Ring, Vienna´s Casual Luxury Hotel, as this hotel not only fits perfectly to the overall fashion scene but also due to the fact that fashion is part of our overall hotel marketing strategy. This time we definitely could not reject doing a shooting at the Presidential Suite of the Grand Hotel Wien that is why we proudly present the NJAL Organic T-shirt Collection shooting @ Grand Hotel Wien!

NJAL, the leading global business directory for the avant-garde fashion design industry, continuously strives to support new fashion design talent from around the globe by providing a destination site for consumers to reference and buy directly from their designers. Now, with this limited edition, NJAL decided to partner with 3 exciting new designers, all chosen for their unique sustainable sensibilities and eclectic style.

Patrick Mohr is one of Germany´s most current upcoming designers, his loose-fitting t-shirts silhouette provide a perfect template for the style of the NJAL Organic Collection, Spon Diogo is a design duo that did provide the unique print for the 3rd unisex t-shirt. London based Japanese designer Aoi Kotsuhiroi did apply her individual poetic imprint to the collection. And this is perfectly translated on the “Nowhere” Tank Top.

NJAL maintains to focus on championing the industry´s eco-fashion sector, that is the reason why their t-shirts are made from organic fair-trade cotton, a “must-have” for fashionistas and available via the online shop notjustalabel.com.

The shooting at the Grand Hotel Wien was done by Andreas Waldschütz, a great photographer, active in the field of art, music and fashion. In the past he has done projects in Capetown, Berlin  and Paris, he strongly believes making a visual difference, we do not only believe that, especially when visiting his current exhibition “Sand People” in Vienna, we definitely support that. In this exhibition he shows fashion photography against the backdrop of a Namibian ghost town and the desert, amazing photographs.