A nice car? No, that is too simple.
A fast car? Yes, definitely!
A unique car? Good question … perhaps still too simple.

The idea behind the premium car brand Infiniti was to create an entirely different kind of car for an entirely different kind of driver, and this idea is proven to be successful. They looked deeply into the rich Japanese heritage, especially the Japanese aesthetic known as ‘Adeyaka’, a concept containing the notions of grace and vibrant sensuality, and combined it with modern, progressive luxury. They call this design philosophy ‘Vibrant Design’.

Infiniti is a Japanese premium car brand, existing in the US by more than 20 years, producing powerful limousines, coupés and crossover car models. The 1st Infiniti Centre was opened on October 1st, 2008 in Paris, followed by centres in Madrid, Amsterdam, Prague, Istanbul and many other cities, now Infiniti is presented at 35 centres in total.

On June 28th, Infiniti entered the Austrian market by presenting the overall philosophy, the brand and the different ‘beauties’ at a press conference held at The Ring, Vienna’s Casual Luxury Hotel. The brand Infiniti will be represented by the well known and successful car company ‘Spes Automobile’ in Graz and the new ‘Infiniti Centre Austria’ will be opened  officially in the 1st quarter of 2011 in Brunn am Gebirge.

Until the opening, future ‘Infiniti-rebels’ can enjoy the luxury of a hotel together with the luxury of a car @ The Ring, Vienna’s Casual Luxury Hotel. Besides a nicely decorated corner in the lobby and an official ‘Infiniti-Lounge’ as of September 2010, interested parties can also look & feel cars like the Infiniti G37 Sedan, G37 Coupé, EX, the wonderful FX and pretty soon the new M…sorry…not only look & feel but also drive.

Besides that, The Ring, Vienna’s Casual Luxury Hotel will develop the 1st ‘Enjoy Infiniti @ The Ring Package’ as of September 2010, again a new approach that supports 2 premium brands.

More information on this, I would say ‘more-than-premium-car brand’ can be found on the website www.infiniti.com, press materials and images on www.infinitipress.eu or by contacting Ms. Michaela Potisk (michaela.potisk@infinitipress.at) for PR matters or the newly appointed centre manager for Austria, Mr. Karl Frittum (karl.frittum@infiniti-wien.at) for test drives.

Enjoy life, enjoy The Ring, enjoy Infiniti!