1. Who are you?
My name is Gerhard Langer, founder and senior editor of destinationhotel.de, an online magazine for sophisticated travelling and lodging.

2. Please tell us about ‘destinationhotel.de’ and your aims?
destinationhotel.de is an online information source, not another hotel booking platform. Our focus is to inspire and inform our readers about destinations, hotels, aviation and all the services related to travel. We offer interviews with owners, managers & architects, present new concepts and take a look behind the curtain. The appearance of destinationhotel.de is clear and elegant, the handling intuitive. And, due to the fact, that we don´t earn our money from the booking machines of the hotels, we are independent.

3. What do you like about what you do?
I know it´s hard to believe – nearly everything ! My job offers me the possibility to travel and discover new places and people, do research and write articles for likeminded people. The work on the website claims my creativity and the collaboration with so many interesting and different people from all over the world, amazes me every single day.

4. What don’t you like about what you do?
Too little time for so many things to explore …

5. Are you working with blogs?
We are planning on starting our own blog (www.blog.destinationhotel.de). It will feature a daily news update, video reports and interviews, audio programme and an own iphone/ipod touch version.

6. Your experiences with the hotel industry and its developments in general?
As long as the rooms and suites are fully booked, as long as the RevPar climbs every month, only a few in the premium travel sector were really interested in new concepts, developments and services. The actual economic crisis, which affects the travel industry in every part of the world very differently, forces the hotels, airlines and destinations to reconsider their strategy. The start of destinationhotel.de comes along with that change in the travel industry – so we have a lot to inform about, discuss and hopefully recommend. That is also the reason why we like „The Ring“ so much – a new and very exciting design and service concept in one of the most sophisticated markets worldwide.

7. Any comments you want to share with us?
´Geiz ist eben doch nicht geil´ or in english ´you get what you pay for´.