On August 12^th I attended the introduction of the US-based company Anon Optics at project space at the Wiener Kunsthalle. It was a nice party, actually a combination of party, pop-up exhibition and fashion event, really ‘funky’. Every guest got the opportunity to try the new sunglasses of Anon Optics and wear these throughout the evening. Also pictures were made and these were put on a large wall. Apparently the sunglasses of Anon Optics and very well known in the US and already part of every ‘street style outfit’ … yesterday evening the big introduction for the Austrian market in Vienna.

Anon Optics was founded 2001 by Burton Snowboards and is a leading lifestyle brand, producing not only sunglasses but also skigoggles for wintersport, focusing strongly on upcoming trends in fashion and lifestyle. They even have their own blog.

It was a great party and I like their glasses, I thank Vice for inviting me!